Estimate the number of impressions needed to reach your advertising goals. Plan your campaign reach and frequency effectively.
Total advertising budget available
Cost per thousand impressions
Total impressions you can achieve
Formula: Impressions = (Budget ÷ CPM) × 1000
Impressions represent the number of times your ad is displayed to users. This estimator helps you plan campaign reach based on your budget and CPM rates.
Estimate reach potential before launching advertising campaigns across different platforms.
Determine how to distribute budget across channels based on impression costs and goals.
Calculate how many people you can potentially reach with your advertising budget.
Get answers to common questions about impressions and reach planning
It depends on your goals. Brand awareness campaigns might need 3-5 impressions per person, while direct response campaigns focus more on quality than quantity.
Targeting specificity, competition, ad quality, platform choice, timing, and audience size all impact CPM and total impression costs.
Not necessarily. Focus on quality impressions to your target audience rather than just volume. Frequency capping prevents ad fatigue.
Use precise targeting, optimize ad creative, choose appropriate platforms, monitor frequency, and focus on high-intent audiences.
Explore more tools to plan and optimize your campaigns
Start estimating your impressions today and plan effective advertising campaigns.