Calculate your conversion rate to measure funnel effectiveness and optimize user experience for better business results.
Number of completed desired actions
Number of website visitors or users
Percentage of visitors who converted
Formula: Conversion Rate = (Conversions ÷ Visitors) × 100
Conversion Rate is the percentage of visitors who complete a desired action on your website, such as making a purchase, signing up, or downloading content.
Measure and improve the percentage of visitors who make purchases on your online store.
Track how effectively your landing pages convert visitors into leads or subscribers.
Identify bottlenecks in your conversion funnel and optimize each step for better performance.
Get answers to common questions about conversion rate optimization
Good conversion rates vary by industry. E-commerce averages 2-3%, SaaS landing pages 2-5%, and B2B lead generation 1-3%. Top performers often achieve 5-10%.
Optimize page load speed, improve user experience, use clear CTAs, reduce form fields, add social proof, A/B test elements, and ensure mobile optimization.
A conversion is any desired action: purchases, sign-ups, downloads, form submissions, phone calls, or any goal you've defined for your business.
Monitor conversion rates regularly - daily for high-traffic sites, weekly for moderate traffic, and monthly for low-traffic sites to identify trends and issues.
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Start measuring your conversion rate today and improve your funnel performance.